Mom began working with Reese’s Peanut Butter Cups at the beginning of the yr, and the company has already founds its groove with the “Put peanut butter in it” marketing campaign. The message is that you could enhance just about something by turning it into chocolate and including peanut butter, so long as you employ your creativeness.
Final time it was a chocolate shoe and this time it’s a submitting cupboard, which is getting used to promote the brand new chocolate-bar formed model from the Hershey-owned model.
Maria Shilyaeva, senior advertising and marketing supervisor, Europe at Hershey stated: “We’re making a peanut butter revolution within the chocolate class, with an goal to disrupt the extraordinary. Our mission is to fill every part with peanut butter, and we’re excited to launch the Reese’s Bar within the UK, with its iconic candy and salty style of peanut butter and chocolate flavour, reimagined in a brand new kind.”
MAA inventive scale: 6
