Whereas the sport itself has not undergone any current aesthetic adjustments, the marketing campaign acknowledges the varied the explanation why gamers could benefit from the recreation.
“Our new model positioning leverages the perception that enjoying Monopoly permits every of us to unapologetically enter a world of opulence and villainy that we’d in any other case contemplate a ‘morally gray zone,’” Brian Baker, vp of Hasbro Gaming, informed Adweek. “We’re able to personal that reality and embrace the ruthlessness that Monopoly unleashes in its followers.”
