Hey Reader,
Greetings from WebEngage!
We hope you’re having an excellent expertise with WebEngage. We’re excited to introduce new options on the dashboard. 😀
Superior Controls for In-app Notifications and App In-line Content material
We’ve got added extra controls to our App personalization channels (In-app and App In-line) that may permit customers to outline marketing campaign view limits, recur campaigns, and so forth. This contains:
1. Management In-app and App In-line Marketing campaign Views with ‘Lifecycle’
That is an enhancement to our ‘Max restrict’ choice. It lets you specify what number of occasions a particular marketing campaign ought to seem to customers and whether or not it must be repeated/recurred. You possibly can set this by way of the next two selections within the marketing campaign creation’s ‘When’ tab:
Lifecycle:
- You possibly can set the variety of occasions a notification must be considered till it’s clicked as soon as, much like the present ‘Max restrict’ choice.
- Recurring notifications might be enabled by ticking the checkbox after which finishing the next configurations:
a. Frequency: Outline the frequency restrict – Hourly, Day by day, Weekly, or Month-to-month.
b. No. of recurring cycles: Set the variety of occasions the cycle ought to repeat; select a finite worth or till the marketing campaign ends.
For a extra detailed understanding, discuss with our In-app documentation.
Please word:
- For Journey campaigns, view limits might be set, however recurring controls will not be relevant.
- Core SDK updates are required for this characteristic: Android v4.6.0 and iOS v6.5.0. Hybrid SDKs solely require updating the core SDK.
2. Frequency Capping Assist for In-app Notifications
Customers can now fine-tune the frequency of In-app Notifications with two highly effective Frequency Capping controls:
1. No. of Views per Session: Outline the variety of In-app notifications a person encounters in a single session. This superior management serves essential use circumstances, together with:
Recurring In-apps: Simplify the recurrence of similar notifications by enabling the ‘repeat the cycle’ choice in a single marketing campaign. For instance, effortlessly set each day class reminders, guaranteeing well timed notifications for college students with out handbook intervention.
2. Time Hole Between In-apps: Specify the time interval between displaying a number of notifications, stopping consecutive shows for a seamless person expertise. This characteristic addresses varied use circumstances, equivalent to:
Capping the variety of notifications inside a session: Acquire exact management over the variety of notifications displayed per session. As an example, handle consecutive notifications throughout e-commerce procuring periods, enhancing buyer engagement by stopping overwhelming back-to-back notifications.
Please word: This characteristic would require core SDK updates – for Android, v4.6.0, and for iOS, v6.5.0.
Watch our insightful video on Superior Controls for our App Personalization suite for a greater understanding of those options.
Premium Function – API for Consumer Marketing campaign Historical past
We’re excited to introduce a premium API that may can help you seamlessly retrieve all communications despatched to a specific person, full with personalised values. This API empowers you to deal with essential use circumstances, together with:
- Archiving Communications: Preserve a complete document of all communications despatched to particular person end-users.
- Enhancing Buyer Assist: Facilitate superior buyer help by granting groups entry to detailed communication histories, together with the standing of every communication, enabling sooner and simpler resolutions.
Please word:
- You possibly can request knowledge as much as the final 15 days from the date of execution.
- The API at present helps varied communication channels, together with Electronic mail, SMS, WhatsApp, and Push.
For additional info, learn our documentation on this premium characteristic.
New Prime Card Metrics for Cellular Push
Embark on a renewed method to cell push marketing campaign evaluation by way of this characteristic. Delve deep into marketing campaign efficiency with insights on Open-By means of Conversions and Income, now conveniently obtainable within the Key Metric part for complete evaluation.
Expertise a holistic view of your campaigns as you discover the next metrics:
- Click on to Impression Ratio (CTOR): Swiftly gauge the impression of your cell push campaigns by assessing the Click on to Impression Ratio. A robust metric for fast insights into marketing campaign effectiveness.
- Click on-through Conversions & Income: Metrics that had been at all times obtainable within the Detailed Stats part can now even be enabled for show on the Prime Playing cards.
In the event you’d prefer to allow this characteristic, please attain out to your Buyer Success Supervisor or contact us at product@webengage.com.
Summarized Experiences and Metrics Revamp
These enhancements intention to give you a extra intuitive, environment friendly solution to consider your campaigns, journeys, and relays.
1. Summarized Experiences
Along with day-wise knowledge, our .csv studies now empower you with Aggregated/Summarized stage studies, offering you with a extra complete view of marketing campaign efficiency.
Throughout the Obtain and Schedule report modal, a brand new ‘Knowledge Breakdown’ dropdown gives the next choices for stats:
- Day-wise: Retaining the present format, every row represents a marketing campaign/variation’s day-wise stats.
- Week-wise: Stats aligning with the calendar week (Monday to Sunday).
- Month-wise: Stats as per the calendar months (January to December).
- 30 days (Rolling window): Stats as much as 30 days, providing a dynamic overview of marketing campaign efficiency.
For additional info, please discuss with our documentation.
2. Reporting Columns / Metrics Revamp
In addition to Summarized Experiences, now we have made important enhancements to the reporting columns for a well-structured, seamless expertise. Key updates embody:
- Streamlined Columns: Eradicated redundant, clean, or non-data columns.
- Enriched Dashboard Metrics: Improved reporting completeness by together with lacking dashboard metrics like Marketing campaign Begin Date, Marketing campaign Finish Date, Whole Impressions, and extra.
- New Metrics: We’ve launched essential metrics for in-depth evaluation, providing a complete understanding of marketing campaign efficiency. These embody Distinctive Click on to Impression Price, Whole Click on to Impression Price, Distinctive Conversion to Impression Price, and plenty of extra!
Please word: The studies revamp applies to ‘Week-wise,’ ‘Month-wise,’ and ’30 days (Rolling window)’ breakdowns.
To get these enhancements enabled, attain out to your Buyer Success Supervisor or contact us at product@webengage.com.
SDK updates
Android v4.6.0 & iOS v6.5.0
We’ve got added help for the In-app Frequency Capping and Lifecycle options, together with optimizations across the SDK authentication move.
Hope you discover these options, unlock their potential, and watch your success soar! We’ve got some essential and main characteristic releases within the pipeline. Keep tuned for extra!
