Within the newest episode of Advertising Vanguard, Morgan Stanley CMO Alice Milligan delves into the distinctive challenges and alternatives throughout the monetary providers panorama.
With a background spanning client items and advertising and marketing, she emphasised the importance of teaching stakeholders about advertising and marketing’s influence in industries the place its worth won’t be instantly obvious.
Drawing inspiration from her experiences in various areas like landscaping and sports activities, Milligan goals to make Morgan Stanley’s model resonate deeply with purchasers, whereas additionally collaborating strategically with inner groups to make sure the model’s relevance and enchantment.
Hearken to an all new episode of Advertising Vanguard to listen to how the CMO cultivates significant partnerships with influential people, sports activities associations and artists, all aimed toward nurturing a way of neighborhood, goal and inclusivity throughout the realm of finance.
Stream the brand new episode beneath and subscribe on Apple Podcasts, or discover it on Spotify.
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