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HomeMarketingMother and Daughter Carry a Reward to Santa in Boots Christmas Advert

Mother and Daughter Carry a Reward to Santa in Boots Christmas Advert

“In addition to short-term gross sales, we are going to use our common model monitoring and a devoted model monitoring research with [shopper marketing agency] Mesh to measure ongoing efficiency,” defined Markey.

“Submit-campaign, we are going to use econometrics to measure total return—the final two Christmas campaigns have given us over £4.50 for each pound spent,” he added.

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