Set to a canopy of Meat Loaf’s “I might do something for love” (however I gained’t do this), M&S Clothes & Residence’s first advert from new company Mom brings a bunch of stars and a complete load of perspective to the excessive avenue retailer’s Christmas advert marketing campaign.
Hannah Waddingham, Zawe Ashton, Sophie Ellis Bextor and Tan France are right here to remind us that we don’t have to adapt to all these Christmas expectations. They gleefully reside out our fantasies of festive rise up – the sight of Ellis Bextor blowtorching the unwritten Christmas playing cards is especially satisfying.
The schtick is “Love thismas not thatmas” which feels a bit laboured however you could possibly perhaps see it catching on. And the advert will present one other increase for the M&S Clothes model, which is already having fun with one thing of a renaissance when it comes to each picture and gross sales.
Anna Braithwaite, M&S Clothes & Residence advertising and marketing director, labored in advertising and marketing at John Lewis from 2001 to 2013 and extra lately for 4 years at Tesco. She mentioned: “We spoke to a whole lot of our prospects they usually all informed us that, at Christmas, they really feel this strain of getting to fret about and plan so many issues. We all know it may typically really feel just like the listing is unending so this 12 months we determined to rejoice and empower our prospects to only do the issues they love.”
The movie is directed by Ally Pankiw, finest identified for Black Mirror, and the marketing campaign will likely be throughout TV, OOH, print, digital, social, and podcasts. The Meat Loaf cowl is by Ray BLK. Quick work from Mom which solely introduced it had gained the enterprise just a few weeks in the past.
It’s the Christmas advert that wanted to be made. Completely irreverent whereas nonetheless oozing festive spirit.
MAA inventive scale: 9
