NBC Sports activities has a brand new MVP.
Prime line
Immediately, NBCUniversal introduced that Rick Cordella will take the function of president, NBC Sports activities. The veteran NBCU government will report back to Mark Lazarus, chairman, NBCUniversal Media Group.
Between the strains
Cordella is ready to steer all points of NBC Sports activities’ assortment of manufacturers and platforms, together with NBC Sports activities, NBC Olympics, Golf Channel, NBC Sports activities Digital and two transactional sports activities companies, GolfNow and SportsEngine, in line with the corporate. As well as, Cordella will work with NBC Native on the corporate’s regional sports activities community technique and oversee sports activities on Peacock.
“Rick has been on the epicenter of NBC Sports activities for years with a confirmed observe report of progress and innovation throughout platforms, notably our flagship NBC community in addition to Peacock, the place he helped architect our management function in sports activities and streaming,” Lazarus stated in an announcement. “Rick will oversee the evolution of our enterprise as we proceed to supply the most effective experiences and content material to our viewers, in addition to be the most effective companion to leagues and rights holders.”
The manager has been with NBCU since 2006 in varied management roles throughout sports activities and digital video. In 2022, Cordella was named president, programming, NBC Sports activities and Peacock Sports activities, main NBCU’s sports activities programming technique throughout broadcast, cable and streaming.
Cordella has additionally served as Peacock’s chief industrial officer and chief income officer.
Backside line
The transfer comes within the wake of sports activities’ more and more vital function on the planet of TV promoting.
Consumers lately advised Adweek that upfront negotiations noticed rollbacks throughout the board, with solely sports activities seeing will increase. In the meantime, varied media firms have made current strikes so as to add much more sports activities, with Max saying a sports activities tier and The CW debuting reside ACC video games for the primary time.
