Video is the best possible instrument for job hunters.
Fingers down.
It’s the open secret to success!
It’s the longer term, and the longer term is right here. (It’s simply not extensively distributed but).
If you wish to get a leg up and 10x your job hunt outcomes, then stick with me for the whys and hows of sending video as a job hunter.
Desk of contents
My story: How I landed an 80% interview charge with 0 gross sales expertise
It was early 2020. I used to be making a profession change from the general public sector to the personal sector, and began with gross sales roles as an entry level to make that profession relaunch.
I had no official gross sales or enterprise expertise.
In February 2020, I emailed my first video pitch straight to the pinnacle of gross sales at a tech startup.
Inside three hours I had a reply, and had an interview arrange inside a day.
In February 2020, I emailed my first video pitch straight to the pinnacle of gross sales at a tech startup. Inside three hours I had a reply, and had an interview arrange inside a day.
…then, in fact, in March 2020 the entire world turned the other way up (and hiring freezes grew to become regular). However I didn’t let that cease me. I stored video pitching.
Inside a matter of weeks, I landed 8 interviews out of 10 pitches.
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There was one BDR position I used to be particularly enthusiastic about — nevertheless it requested for somebody with 3 years of gross sales expertise. And it had 1,400 candidates.
(Keep in mind: How a lot gross sales expertise did I’ve? Proper. Zero.)
I lower via the noise. After I emailed my video pitch, the recruiter mentioned:
“I needed to right away reply to you and allow you to know that that is BY FAR one of the best and coolest utility I’ve ever seen in over 20 years of reviewing functions. You completely blew me away and made my morning.”
Don’t misinterpret this as me attempting to toot my horn. I’m merely searching for to convey that utilizing video as a job hunter has actually unimaginable energy.
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Burn your resume! Ship a video as a substitute
Ask your self, why are you sending a resume? Possibly you suppose it’s “required.” Or, perhaps you by no means considered it a lot, and simply assumed that that’s what you do.
That’s okay! Don’t beat your self up when you haven’t questioned this premise.
But when you consider it, the resume (and canopy letter) is like going as much as somebody you need to date, and saying, “Listed below are 10 the explanation why I’m dateable.”
No one actually is turned on by that. 😉
So as a substitute of the resume, attempt to not give attention to your self and your previous. As a job hunter, you have to stand out and create worth for the corporate.
A world-class means to do this is with video.
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Suppose from the hiring supervisor’s perspective. Sarah the hiring supervisor is waking up every morning, opening her e mail inbox, and taking a look at a bunch of black-and-white, bulleted PDF resumes.
How may you make her day?
Attempt sending her a 1-minute video, customized for her and her firm, sharing how excited you’re about their mission.
The connection is prompt. You construct a human connection. You stand out, and you’ll sign your delicate expertise and mindsets of initiative, boldness, creativity, enthusiasm, and willingness to go above and past.
Fairly highly effective first impression, yeah? Particularly if you would like a gross sales position.
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“I attempted ‘spray and pray’ for two months — 10 apps per week. Began sending pitches and out of seven pitches, I received 4 interviews and one job supply. Big distinction.”
— Maxine, now Knowledge Analyst at Aegis Well being Companies
Video pitches vs. resumes: By the numbers
Quick ahead… I’ve now labored with 1000’s of job hunters to show them to face out on the job hunt, (through Profession Hackers). Our information reveals {that a} video pitch will see on common:
- 5 days to first interview
- 14 days to a job supply
- 80% response charge
- 35% interview charge
Examine this to a resume, and its lower than 1% response charge…which method will you select?
It’s an actual no-brainer! However the video itself isn’t a silver bullet.
In your video, you need to embody a mindset of entrepreneurial, artistic power. You need to be keen to place your self on the market, to be daring, to be completely different, to not care about “the foundations,” and to let go of ready for permission.
You’re a salesman. You bought this!
Learn how to make a video pitch as a job hunter in 6 steps
I’ve received some tips to dial in a strong video pitch. However what’s key’s that an imperfect video is best than no video.
An imperfect video is best than no video.
The bar is low, of us. When you’re studying this in 2023, you continue to have first-mover benefit. Don’t fear about perfection!
In truth, I dare you to ship a “mediocre” video. You’ll nonetheless most likely do 10X higher than every other method you’re taking as a job hunter.
Wish to do greater than mediocre? Observe these 6 easy steps:
- Use a video instrument like YouTube or Loom. The instrument issues means lower than the substance of your pitch. These instruments are good as a result of the thumbnail will present a preview when you have been to ship in a LinkedIn DM.
- Keep away from scripting when you can. Simply record a number of bullet factors in your head for what you need to say, then shoot the video and converse naturally. What’s key’s to border the pitch from their perspective. What are you able to do for THEM?
- Begin by smiling! This helps you loosen up and be genuine. When you simply take one tip from this publish, it’s to smile whenever you make a video pitch. 🙂
- After you smile, inform the digicam why you like that firm. Show you probably did your analysis. Be real. This may be easy. Let’s say you’re pitching Apple. Only a “Hey Apple, I like your mission to deliver world-class consumer expertise to your prospects” might be of worth. Then perhaps share why that’s personally thrilling to you, to seal a private reference to them, and construct a bridge.
- Share 1-2 tidbits about your accomplishments, your story, or your expertise and the way they relate to the position you’re going for. It’s key right here to be your self and to attach the dots for them, e.g.,“As a gross sales supervisor at Firm X, I lead our SDR staff to extend income 30% in 6 months, by specializing in constructing supportive 1-1 relationships. I’d like to do the identical for you at firm Y.” And even inform a narrative about your private achievements and delicate expertise, e.g.,“I ran a marathon by displaying up and coaching day-after-day for 4 months, constructing that consistency muscle. I’ll deliver the identical mentality and drive as a BDR.”
(Severely, working a marathon alerts extra about you than any school diploma.)
- Hold it at about 60 seconds. You don’t must say every thing, simply get them to study extra!
Study extra suggestions in this publish, this webinar, and the movies beneath:
“For months I used to be struggling to suit my non-traditional experiences right into a resume and it merely didn’t work. With a video pitch, I used to be capable of go from pitch to interview to supply inside 24 hours. It felt like magic.”
— George Garcia, now Technique Affiliate at Evening Labs
Deal with your job hunt like a gross sales marketing campaign with a cadence
Whenever you cease to consider it, you notice {that a} job hunt is de facto simply you promoting a $75K+ product…. you!
So show your gross sales expertise from the start with the way you showcase your self.
Which means you have to use e mail. E mail your video on to the hiring supervisor, and comply with up as wanted, like several efficient salesperson!
Choose a human who will possible be your supervisor — like a gross sales supervisor or the VP of gross sales. To do that, you should use LinkedIn to seek out the “Individuals” web page on an organization’s profile.
Then use a instrument like Hunter.io to seek out their e mail deal with.
Then, ship your pitch, and comply with up as wanted.
Which means somewhat cadence, proper? e.g.
- Day 1: E mail the pitch
- Day 3: Nudge follow-up
- Day 6: Ship in LinkedIn DM
- Day 7: Ship to a brand new determination maker
- Day 9: E mail follow-up
Hold following up till you get a transparent “sure” or “no.” response. Be persistent — like, essentially the most persistent individual on the planet — so you’ll be able to present your curiosity and willingness to go above and past. As Derek Sivers mentioned, “Persistence is well mannered.”
And don’t hassle with a resume. I like to recommend you sign your boldness by skipping it altogether!
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Whenever you do that, you’re implying “I do know what issues most is the worth I can create for you.” And also you sign that you just’re not ready round for instructions, or anybody’s permission to get began.
Promote your self as a job hunter. Ship a video and pitch your providers. Observe up and present your persistence. Hold knocking on the door till you get a transparent “sure” or “no.” However when you present your expertise and starvation, you’ll possible no less than get an interview. ; )
Associated: David’s story doubling his wage with a video pitch
Bonus: Create a venture
aka, how Gregory broke into gross sales with no school diploma
If you wish to stand out as a job hunter, ship a video.
However when you REALLY need to stand out, then simply begin doing the job earlier than you could have the job — precept #6 within the Profession Hackers Manifesto.
Need an organization to salivate over you?
Then begin working for them, with out ready for permission.
Examples of this:
You may also create worth in a non-sales-specific means, which is what Gregory Williamson did when he made a chatbot for an organization to seal the take care of an organization and break into gross sales with no expertise.
That is how he did it:
“Earlier than the interview, I went and checked out their web site, checked out methods I may enhance their platform (from a gross sales perspective primarily). And I observed that they didn’t have a chatbot on their web site.
They’d Intercom, however they simply had somewhat field so that you can message them and nothing extra. So for after-work hours and on the weekends, you couldn’t have interaction with those who have been visiting the web site.
So I assumed, “Let me construct out a chatbot for them.” I went and began a free trial of Intercom and created a complete Q&A department, constructed out a script for them, after which I put all of it into my Intercom account.”
Gregory embodied what I name the “I Went Forward” mindset. That is whenever you simply begin creating worth above-and-beyond with out ready for instructions.
You simply begin fixing issues.
You say, “I went forward and wrote a brand new weblog publish for you,” or “I went forward and made a brand new emblem for you,” or “I went forward and made a brand new video for you.”
(As a job hunter you would at all times ship a second comply with up video pitch after the interview, to maintain standing out from different candidates. On this case, share what you discovered within the interview and the way you’re doubly fired as much as be part of the staff!)
Suppose from the corporate’s perspective, and the way they are going to be wowed by this worth creation mindset!
It cannot solely land you a brand new job, but additionally make you indispensable.
You possibly can learn Gregory’s full story right here.
To succeed with a video as job hunter, hone your mindset
On the finish of the day, a artistic, daring, and chronic mindset is what you have to stand out. Video is the highest instrument to do this, sure. However you’re promoting YOU. What power will you deliver whenever you activate the digicam, humanize your self, and pitch your self?
All of it boils all the way down to what occurs between the ears.
You need to embody the mindset of “I can create a lot worth, I don’t want a resume.”
Quite than wait round for alternatives to fall your means, you say “I’m going to create what I need.”
And above all, you have to let go of the three P’s:
1) Permission mindset
Proper now it’s uncommon that any firm will ask you to ship a video. However you have to let go of asking for permission to take action. You simply discovered rising up in class, whenever you discovered to lift your hand to go to the lavatory! You possibly can shed that now! Simply create worth.
2) Perfectionism mindset
Chances are you’ll need to make sure your video is polished and ideal earlier than sending it. Let that go. Adequate is nice sufficient.
3) Preparation mindset
And you could wait to ship and ship your video since you need to be certain every thing is excellent together with your plan, and that you’re absolutely ready. Let go of that too. Simply maintain a bias for motion.
You bought this.
