“I’m so pleased with this marketing campaign as a result of it displays and respects our historical past,” says Aliffi. “And it displays and respects the connection that we now have with our clients and what they’re seeking to us for…and it’s that vogue part. It’s that familiarity. However it’s additionally bringing them one thing new and in a brand new method that retains it fascinating, thrilling, and enjoyable.”
In unsure instances for retail, discovering a model voice within the acquainted
Whereas globally, the posh market has seemingly been impervious to the consequences of the financial downturn, even experiencing progress in some elements, customers within the U.S. have been a bit extra skittish lately, as financial uncertainties loom domestically, in accordance with a Bain report.
With that, Neiman Marcus Group, which marked final yr by delivering over $5 billion in gross merchandise worth (with 80% full value gross sales) and releasing its first ESG report, is without doubt one of the few retailers in a greater place than most. Partially, because of their extraordinarily loyal shopper base, the highest 2% of which drove 40% of the shop’s gross sales final yr.
One more reason is their robust relationships with model companions, with the retailer having an extended historical past of amplifying them by way of an built-in mannequin of in-store, on-line and social promotion. Moreover, the retailer has integrated “digital distant” promoting, a instrument that empowers Neiman’s greater than 3000 gross sales associates to attach with clients to tell them of recent merchandise, supply type recommendation and efficiently transact gross sales from any location.
