Ross sees the model’s new marketing campaign and advertising and marketing technique to include its historical past into the story of their new chapter as one among many steps he, Aliffi and the crew have taken to determine a extra constant and clarified imaginative and prescient and voice, and, in flip, elevate and strengthen the Neiman Marcus identify and buyer expertise going ahead.
“One of many causes I joined this model is simply the unbelievable historical past of the model and the long-lasting nature of what we do,” he defined. “That is solely the start, however hopefully this positions us in a method that speaks to us as a luxurious model that has acquired quite a lot of heritage and cares deeply about thrilling and delighting our clients.”
