Huge modifications are coming to Netflix’s advert gross sales group.
Adweek has solely discovered that Netflix has promoted longtime exec Amy Reinhard to president of promoting, with present advert president Jeremi Gorman set to exit.
Peter Naylor, who joined Netflix alongside Gorman, will proceed serving as vp of worldwide advert gross sales.
“In her almost seven years at Netflix, Amy has confirmed to be an exceptionally robust chief with a deep understanding of the leisure enterprise and client tastes, in addition to the flexibility to construct lasting partnerships throughout the trade,” Greg Peters, co-CEO, stated in an announcement. “These expertise, specifically her power in TV and movie, are crucial for the success of our advertisements enterprise.”
Peters went on to thank Gorman for constructing Netflix’s advertisements enterprise from scratch, including, “In only one 12 months, she’s constructed the foundations we have to succeed, attracting world-class manufacturers to Netflix and an unbelievable group.”
Gorman had been the streaming big’s advertisements president since September 2022, beforehand serving as Snap’s chief enterprise officer, and not too long ago led Netflix’s first look within the upfront.
The outgoing advertisements president famous she had a “ardour” for scaling companies and can look to do this extra sooner or later, and threw help behind Reinhard.
“Working alongside Amy on the management group for the previous 12 months, I’ve seen her operational excellence and leisure experience firsthand, which can assist allow manufacturers to learn from the Netflix Impact in new and memorable methods,” Gorman stated. “As I transfer on to construct once more, I can be proudly watching the expansion of the enterprise, and eagerly awaiting the subsequent season of Outer Banks!”
Earlier than being promoted to president of promoting, Reinhard, who holds a BA and an MBA from Harvard, served as vp of studio operations at Netflix, becoming a member of the corporate in 2016 as vp of content material acquisition. In her most up-to-date position, the exec oversaw bodily manufacturing, manufacturing services administration, client merchandise and artistic providers, together with casting, literary scouting, IP administration and music enterprise growth.
“I’m excited for this new alternative and to affix the distinctive group throughout this section of progress,” Reinhard stated. “Collectively we’ll scale our promoting enterprise and join our unbelievable reveals and films with audiences and types around the globe.”
Adweek solely discovered in August that Netflix had closed its first upfront, securing offers with all main promoting holding firms, in addition to a number of impartial companies at “top-of-market pricing within the streaming trade,” in accordance with a supply conversant in the negotiations.
