By Cherie Singer, Strategic Options Ambassador at Heinz Advertising and marketing
It’s a brand new yr and apparently there are two mutually unique camps we are able to be a part of: resolution-maker or resolution-contrarian.
Perhaps it’s my diehard New Yorker roots– however I fall loudly into the latter group.
However please don’t name me a cynic.
My query/argument is – do we have to stand on a pulpit loudly proclaiming the lofty targets we’ll obtain once we get up on day #1 of a brand new yr?
Feels a bit performative to me. Or may it’s I’m only a tad reluctant to construct in a bit of accountability?
I suppose I desire to quietly and privately (in any given month) – aspire, try, advance, attain, abandon, or amend – and repeat. Retaining targets and goals a bit of nearer to the chest helps me forgive my human failures with out the general public ignominy.
Working example – a aim to hitch my expert friends and contribute month-to-month to our Heinz Advertising and marketing weblog on this new yr. And January, the primary month and inaugural weblog contribution. Effectively… if I have been a resolution-ist, I’d have deliberate and proclaimed this resolution-themed weblog be delivered and posted by January 1st! However –as I’m within the different camp, not having spoken this out loud, right here it’s mid January and so far as I can inform no hurt/no foul. 😉
