Diageo, the maker of Smirnoff, Gordon’s and Guinness, have launched a marketing campaign to advertise accountable consuming this New 12 months’s Eve.
As one of the in style nights of the 12 months for folks to exit and drink, Diageo has used an attention grabbing design to encourage consuming carefully.
The design was first used of their September marketing campaign geared toward college students beginning their college careers.
Taking a light-hearted method, the marketing campaign shows the variety of items which are in sure drinks comparable to wine and beer. The tagline ‘Do you actually need to go there this New 12 months’s Eve?’ is displayed throughout the underside of every poster.
All the advertisements are proven towards a vivid yellow background, with one that includes a sad-looking coach, headed, “Waking up on January 1st with just one shoe…”
One other reveals a tipsy cocktail determine brandishing a selfie persist with the header, “Posting drunk selfies at midnight? #Remorse.”
Diageo’s World Society Director, Kate Gibson, commented: “New 12 months’s Eve is among the largest vacation occasions of the 12 months, a time when folks ought to come collectively and have fun with their buddies and households.
“In the case of alcohol, accountable consuming doesn’t imply you’ll be able to’t nonetheless benefit from the festivities and we hope this marketing campaign will enlighten shoppers in regards to the significance of moderation.”
The advertisements will probably be located in outstanding places round London comparable to Kings Cross St Pancras, Waterloo and Leicester Sq..
