B2B Advertising and SPOTONVISION launch first European Account-Based mostly Advertising Occasion
Driving B2B success by Account Based mostly Advertising and AI.
B2B Advertising, the organisation behind the worldwide advertising neighborhood Propolis, and internationally famend occasions like The International ABM Convention, has introduced a strategic partnership with main B2B advertising company SPOTONVISION to launch a brand new occasion: The European ABM Discussion board.
Happening on 3 April 2025 in Amsterdam, Netherlands, the Discussion board will unite B2B advertising and gross sales leaders from throughout Europe to discover the transformative energy of AI and account-based advertising (ABM) in constructing stronger connections, boosting engagement, and driving progress.
This partnership combines B2B Advertising’s experience in producing ABM-focused occasions and coaching with SPOTONVISION’s mission to assist European B2B firms align advertising and gross sales groups to foster long-term buyer relationships. Collectively, they goal to ship actionable methods that deal with the evolving wants of B2B entrepreneurs throughout Europe.
The Discussion board guarantees a dynamic expertise for each B2B entrepreneurs and gross sales professionals, that includes keynotes, interactive classes, and impactful networking alternatives.
“We’re thrilled to hitch forces with B2B Advertising to create an occasion that embodies our shared imaginative and prescient,” stated Shimon Ben Ayoun, Managing Director at B2B Advertising Discussion board and SPOTONVISION. “This Discussion board displays our DNA and our dedication to the B2B neighborhood: shifting from advert hoc ways to constructing long-term relationships. Collectively, we’re elevating B2B in Europe to the following degree.”
Richard O’Connor, CEO of B2B Advertising, added: “SPOTONVISION’s deep understanding of the European B2B advertising neighborhood, paired with our deal with ABM practitioner insights, makes this partnership a novel alternative. The Discussion board will empower B2B leaders to develop efficient ABM methods that ship actual industrial progress.”
Delegate registration for The European ABM Discussion board opens in January 2025, together with the primary launch of the occasion agenda. These concerned with attending both as a delegate or a sponsor can register their curiosity right here.
For extra data, contact:
Sarah Lovelock, Group Head of Advertising & Occasions: [email protected]
B2B Advertising, Westgate Home, 9 Holborn, London EC1N 2LL, United Kingdom
Ingrid Archer [email protected]
SPOTONVISION, Constructing HNK Zuidoost, Burgemeester Stramanweg 105 1101 AA Amsterdam
About B2B Advertising:
B2B Advertising was based in 2004 and is extensively credited with defining B2B Advertising as an trade in its personal proper. B2B has grown from a distinct segment journal writer to a International Neighborhood Intelligence enterprise.
B2B Advertising runs globally famend occasions together with The International ABM Convention, B2B Ignite London, and The B2B Advertising Awards. Additionally they ship Advertising Providers and Coaching for purchasers throughout three continents.
In 2021, B2B Advertising launched Propolis, a membership-based neighborhood providing B2B advertising leaders the suitable methods, frameworks, and abilities to drive progress, construct groups, and show a transparent enterprise affect. Propolis is rising quickly and has a worldwide membership from lots of the world’s best-known B2B Manufacturers.
About SPOTONVISION:
In 2006, the shortage of a strategy-led, built-in B2B providing impressed us, Shimon Ben Ayoun and Ingrid Archer – two client-side entrepreneurs – to stop our jobs and launch SPOTONVISION, the Netherlands’ first purely B2B company. Since then, we’ve constructed a group who push the boundaries of B2B, throughout Europe and past. We’ve attracted massive–title manufacturers and bold scale-ups, who’ve was long-term prospects.
Shifting from advert hoc ways to long-term relationships is the long run for B2B. It’s B2B time. Time to remove short-term considering and deal with long-term progress. Time to say goodbye to silos and activate a single gross sales and advertising roadmap to success. Time to neglect that B2B is all about logical considering and use extra creativity that sparks feelings. We’re SPOTONVISION and we’re shifting B2B on.
By initiating the B2B Advertising Discussion board and B2B Advertising Awards in 2010 SPOTONVISION has added an additional dimension to the B2B neighborhood in Europe.
