A brand new report by PWC, commissioned by UK Out of House advertising physique Outsmart, particulars the contribution made by OOH to society, saying the UK OOH sector contributed £411m to help public providers, infrastructure, communities and workers in 2021 – 46% of its promoting income.
Over the past 14 years, OOH media homeowners have invested £1.1bn into putting in and sustaining public infrastructure together with bus shelters and free telecommunications providers.
PwC additionally estimates an additional £29m helped charities and communities by donations, closely discounted or donated media house and employees hours given to charity.
The report, based mostly on a survey of OOH media homeowners representing 92% of trade income, additionally highlights how the sector has elevated the share of renewables to over 90% of electrical energy consumption plus used extra recyclable supplies.
Outsmart director Tim Lumb says “This report highlights Out of House is not only about implausible promoting, it’s additionally about investing in our relationship with the general public by offering extremely valued providers up and down the nation and supporting good causes.”
Andy Lobo, Senior Supervisor at PwC, says: “The Out of House sector has lengthy benefitted each advertisers and native communities as demonstrated by the big selection of OOH media proprietor investments and initiatives – from funding public infrastructure by to celebrating and selling range on promoting screens throughout the nation. It’s thrilling to see the sector making progress at tackling a broader set of environmental and social challenges too.”
Taking part media homeowners have been Alight Media, Bay Media, BlowUP Media, Clear Channel, International, JCDecaux UK, Mass Media, Ocean Out of doors and Wildstone.
