What’s the haps, PR and comms professionals? It’s that point once more in your weekly social media recap, which incorporates fairly a couple of updates that would assist streamline your work (and private) duties. In the meantime, Meta’s Mark Zuckerberg remains to be ready for Twitter/X’s Elon Musk’s response over a tentative cage struggle they mentioned in June. Seeing two trade leaders battle it out offline may be the buzzy oomph these lackluster platforms, X and Threads, want.
Now, onto these updates.
Twitter/X
X modified how advertisements are displayed on the platform just lately, X moved its “Advert” label to the highest proper part of posts as a substitute for the “Promoted” label beforehand positioned on the backside left of posts. The change means advertisements look extra like common posts and take up much less house on customers’ timelines.
NEWS: 𝕏 to additional consolidate how a lot house Advertisements take in your timeline! pic.twitter.com/t48eHRB5CQ
— X Information Every day (@xDaily) August 3, 2023
The platform additionally teased debuting an ID verification system for folks to allow Blue options, in line with one other put up. If launched, customers would confirm their government-issued identification to confirm their ID.
X now permits for XBlue subscribers to cover the ID verified badge on their profile and posts,
The platform additionally desires to assist assist creators by altering their unique stance on receiving a payout portion, mentioned Musk.. Initially, X mentioned it could not take any payout percentages from creators. Then the platform modified the coverage to take nothing till a creator’s payout exceeds $100,000, at which level X would take 10%. The primary 12 months remains to be free for creators.
X additionally shared plans to change to darkish mode within the close to future.
Meta
Meta’s AI music undertaking, AudioCraft, lets customers generate audio and music from textual content, in line with a Meta announcement. AudioCraft has three fashions: MusicGen, EnCodec and AudioGen. MusicGen was educated from Meta-owned and licensed music that creates music through textual content prompts. EnCodec, is a greater model of earlier iteration and permits for larger music era. AudioGen lets folks generate environmental sounds and sound results, which embody a canine barking, honking automobiles and footsteps.
Instagram rolled out a brand new characteristic to maintain customers protected from pictures and movies they don’t wish to see of their direct messages, TechCrunch reported. This comes weeks after Instagram began testing this characteristic. Individuals who wish to ship message to those that they don’t observe will encounter two new restrictions. First, they received’t have the ability to ship numerous messages – just one. They may have the ability to proceed sending messages after a DM request to speak is accepted. Second, DM invitations from non-followers are solely allowed by texts. Photographs, movies and voice notes are allowed solely after a request to speak is accepted from somebody.
Sherri Kolade is a author at Ragan Communications. When she shouldn’t be together with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Observe her on LinkedIn. Have an ideal PR story thought? E-mail her at sherrik@ragan.com.
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