We’re again once more, PR and comms people! It’s time to delve into this week’s social media updates and happenings so you will get again to doing what you do finest by these apps. Learn on to seek out out the most recent modifications.
The ever-evolving social media platform is at it once more. Twitter is present process a rebrand because it strikes from the chicken brand to the straightforward letter “X,” based on Elon Musk tweets. Musk needs Twitter to be the “the whole lot app” alongside the traces of Chinese language app WeChat, based on The New York Instances. Twitter additionally just lately launched a Neighborhood Highlight characteristic, discovered beneath Profile, based on a tweet. Neighborhood admins and moderators can promote their particular person communities within the Profile part.
Threads
This shiny, new social media platform was off to an important begin with report progress after its early July debut, but now utilization has dipped, based on Reuters. The app, boasting over 100 million customers, has seen a dip in its downloads and app use since early July, based on analysis agency Sensor Tower, Reuters reported. The information reveals that consumer engagement has dropped by 70%, The Wall Road Journal reviews. Customers’ common time on the apps has gone from 19 minutes to 4 minutes. Whereas Meta execs will not be shocked by the dip, they’re nonetheless trying so as to add extra options to maintain customers extra engaged and .
Manufacturers like MikMak, a advertising and marketing expertise agency, need to promote with Threads as soon as the platform makes promoting out there.
Wish to keep much more related on WhatsApp? It’s all within the wrist. The Meta Newsroom tweeted in regards to the launch of WhatsApp for Put on OS. Folks carrying a Google-powered smartwatch can join with different WhatsApp customers to talk, reply to messages and reply calls.
Fb
Meta just lately introduced the change of its “Fb Watch” tab to “Video.” The brand new tab title displays updates to video content material that shall be served there, together with Reels, Reside content material and long-form video. The Video tab can even present new a horizontal-scroll space that show advisable Reels, which is able to let folks navigate into short-form video choices.
This platform isn’t scared to share Reel love by letting customers make reels with templates, based on an Instagram weblog. Reels templates enable customers to make a Reel by utilizing different reels’ themes, model, sound and really feel. Folks can pop in their very own movies and footage and remix with their very own take. To browse templates, hit the house web page’s create button, choose the “Reel” possibility, go to the app’s Template Browser within the Reels Tab and let your creativeness get to work. Folks may also hit the digicam icon within the Reels Tab and choose Templates.
Sherri Kolade is a author at Ragan Communications. When she just isn’t along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than often discovering one thing deliciously fried. Comply with her on LinkedIn. Have an important PR story thought? E-mail her at sherrik@ragan.com.
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