What if the key to getting clients to fall in love along with your model was so simple as asking them what they need after which simply giving it to them? This query is on the middle of a brand new trade guide, Ask & Ship: Uncover the Coronary heart of Your Enterprise by Listening to the Voice of Your Prospects, from branding and advertising thought chief Mary Ann O’Brien.
The brand new guide from O’Brien—founding father of the Omaha-based model technique, promoting, and expertise agency OBI—presents a refreshing new perspective on buyer relationships. The guide is from the publishing imprint of Forbes, and now accessible.
Within the guide, O’Brien demonstrates how being direct along with your clients—asking them what they need, listening to what they’re actually saying, and delivering the precise expertise or product they need—can rework your small business and spark progress. Primarily based on the evolution of OBI and the pioneering O’Brien Voice of the Buyer survey, it reveals the core ideas which have made her an trade chief.
Mary Ann O’Brien
Utilizing one firm’s fall from grace as a central instance, this guide opens with the survey’s debut attempting to pinpoint the rationale why Gateway computer systems fell out of buyer favor and ends with O’Brien making use of her survey to her personal enterprise and the surprising adjustments that adopted.
“By inviting the client into the dialog and having the braveness to hear and the conviction to information their enterprise primarily based on what these clients say, the perfect manufacturers usually are not solely knowledgeable by their clients, they’re shaped by them,” O’Brien mentioned.
