They teased the throwback uniform throughout a recreation in opposition to their former AFC West rival Raiders final yr earlier than launching the road this summer time with a ‘90s-heavy advert stuffed with era-specific Microsoft expertise and Pearl Jam music.
Microsoft even constructed a ‘90s/early 2000s-style web site full with pop-up home windows and video of the implosion of the Seahawks’ former residence, the Kingdome. The previous stadium’s silhouette is stitched into the label of throwback jerseys, Kingdome parts encompass throwback gear on the Seahawks’ Professional Store, and the staff id planning to show Lumen Area right into a makeshift Kingdome for a day throughout an Oct. 29 residence recreation.
When the Seahawks throwbacks launched in July, preliminary gross sales have been 4 instances what Fanatics had projected for the primary 48 hours. The numbers have been 3 times larger than the staff’s final jersey launch, with the Seahawks finally transferring 3,600 models of throwback gear in its shops and 20,000 via Fanatics.
“The ’90s popular culture has had an excellent run—the nostalgia for popular culture within the ’90s has been common,” Jeff Richards, former Seattle Seahawks vp of promoting and model, who was with the staff for the throwbacks launch earlier this yr. “We noticed a chance with the ’90s from a mode and design standpoint, however actually, Seattle confirmed up on the world stage and drove popular culture as a lot as any space within the ‘90s.”
