Thursday, November 9, 2023
HomeMarketingNielsen and the Way forward for TV Measurement

Nielsen and the Way forward for TV Measurement


All of us have our favourite TV reveals, and it appears yearly there’s a brand new hit sequence so as to add to our watchlist. What do these tendencies imply, particularly to entrepreneurs?

For many years, Nielsen was the place the place advertisers and entrepreneurs may flip to raised join with their audiences by understanding how you can finest optimize content material for them.

On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Imran Hirani, basic supervisor of Nielsen Scarborough. Hirani shares key issues for entrepreneurs to account for when evaluating rising media platforms for advertising methods and the way manufacturers can construct genuine connections to fortify their mission to key audiences.

Stream the brand new episode under, or pay attention and subscribe on Apple PodcastsSpotifyStitcher or iHeartRadio.

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