“At Nike, we’ve at all times firmly believed that the voice of the athlete has the ability to vary the world,” Tanya Hvizdak, vp of world girls’s sports activities advertising at Nike, mentioned in an announcement. “For the final 50 years, we’ve labored with athletes who share our values and imaginative and prescient to maneuver the world ahead by the ability of sport. As we glance to the longer term, lots of our feminine athletes have a recent perspective and ambition to create even greater change. Along with them, we’re partnering to ship new product improvements and providers, help communities, and develop sport for the subsequent era.”
Extra extensively, girls’s soccer is seeing unprecedented momentum all over the world.
Within the U.S., for instance, the Nationwide Ladies’s Soccer League reached report attendance numbers midway by the 2023 season, up 48% over final yr.
FIFA president Gianni Infantino mentioned that the 2023 match—which kicks off on July 20 in co-hosting international locations Australia and New Zealand—was on monitor to grow to be probably the most attended Ladies’s World Cup in historical past, with greater than 1 million tickets bought as of June.
