Non-alcoholic beverage manufacturers might imagine they face a problem throughout holidays resembling St. Patrick’s Day, attributable to associations with alcoholic drinks. Nonetheless, with “sober curiosity” on the rise amongst many shoppers, there are nonetheless strategies for profitable beverage advertising and marketing for these manufacturers throughout this time .
Artistic Content material
One profitable technique for non-alcoholic beverage manufacturers is to create enjoyable, partaking content material that caters to the target market. Content material can embrace recipes for enjoyable and attractive mocktails, meals pairings, and actions like bar video games. The sort of content material permits non-alcoholic beverage manufacturers to have interaction with their prospects in a significant method and promote their merchandise with out a direct concentrate on gross sales.
Vacation spirit
Manufacturers can nonetheless benefit from the excessive degree of client curiosity whereas maximizing their advertising and marketing efforts and bolstering gross sales on the vacation. Non-alcoholic beverage manufacturers can harness the spirit of St. Patrick’s Day with particular presents, resembling restricted version inexperienced drinks. Enjoyable holiday-related packaging, discounted costs, free transport, two-for-one offers, and different promotions are additionally efficient methods to faucet into the vacation spirit.
Well being advantages
Shoppers are looking for higher well being following the pandemic shut downs. Non-alcoholic beverage manufacturers can use this development to market their merchandise as more healthy alternate options to conventional alcoholic St. Patrick’s Day drinks. Non-alcoholic drinks are sometimes decrease in energy and sugar than their alcoholic counterparts, which may resonate properly with health- aware shoppers. Producers also can capitalize on the well being advantages of the product’s components. For instance, matcha is common as an ingredient in wholesome drinks and is well-regarded for its excessive antioxidants.
Partnerships
Non-alcoholic beverage manufacturers can use influencers and bloggers to market their product. These influencers may create St. Patrick’s Day mocktail recipes that incorporate the corporate’s beverage as a key ingredient. It will showcase the flexibility of the drinks and make them interesting in artistic methods. Manufacturers also can companion with bars and eating places to introduce non-alcoholic cocktails, offering companies with a brand new income stream and prospects with larger consciousness of those drinks.
Lastly, non-alcoholic beverage manufacturers can leverage social media platforms resembling Instagram and Pinterest to advertise their merchandise. Creating attention-grabbing content material, resembling graphics and pictures, or sharing user-generated content material of shoppers having fun with the drinks, can solidify a constructive model picture. Manufacturers may use lead-up campaigns to holidays like St. Patrick’s Day to focus on the product, together with any presents or reductions they’re offering throughout that point.
