Auto sellers are a troublesome crowd. Which is why this marketing campaign (which I labored on) was particularly enjoyable to make. We don’t pitch inventive concepts to advertising and marketing administrators, or CMOs. Simply the Board of Administrators on the Northwest Ford Sellers Promoting Affiliation. It’s what they name “Tier 2 Automotive” — and the main target is on promoting automobiles, not magnificence photographs. So when there’s a chance to have some enjoyable, it’s a giant win.
Though we had been emulating the wilds of British Columbia that reveals like “Alone” are typically filmed in, the marketing campaign was shot within the Portland space utilizing native expertise.
CREDITS:
Company: GTB, Seattle/Denver
Consumer: NW Ford Sellers Promoting Affiliation
Chief Artistic Officer: Todd Chumley
Artistic Director: Jerod Bunjer
Senior Copywriter: Dan Goldgeier
Senior Artwork Director: Brandon Ilenstine
Account Director: Mac Strang
Account Govt: Austin Vieceli
Producer: Thomas Lengthy
Director: Logan Schneider
Manufacturing Firm: Ranch Exit Movies, Three Forks MT
Submit-Manufacturing: Postmodern Firm, Denver
