Some 208 years after the epic battle, Napoleon dominates the well-known BFI IMAX banner in London’s Waterloo, a location synonymous together with his remaining defeat.
Sony Photos’ mammoth set up on Europe’s largest promoting canvas marks the UK theatrical launch of Ridley Scott’s blockbuster biopic on November 22.
The artistic OOH work is by Empire Design with planning via MG OMD and Talon.
Stuart Williams, deputy managing director and advertising director, Sony Photos, stated: “Waterloo and Napoleon are synonymous with one another. We needed to mark the discharge of Napoleon in cinemas with a chunk of exercise in a location that’s not simply iconic by way of Napoleon’s historical past, but additionally probably the most high-profile places you’ll be able to entry.”
Neighbouring the BFI IMAX, Waterloo Bridge commemorates the decisive 1815 battle which destroyed Napoleon’s imperial energy.
“What higher location than the BFI IMAX at Waterloo, an enormous stature web site that additionally ties in completely with the Emperor’s wealthy legacy, “ stated Stephen Cooke, shopper enterprise director, MG OMD.
A broader out of house marketing campaign contains Ocean’s massive format digital screens in eight different UK cities, along with roadside, mall and rail environments and extra stature through massive format banners and bus sides. The movie launch can also be marked by intensive TV, radio and digital exercise.
