Ogilvy has been appointed as Jameson Irish Whiskey’s new international inventive company. The Pernod Ricard model appointed the WPP store after a pitch managed by R3.
Jameson is ranked within the prime 4 international whiskey manufacturers and leads the Irish whiskey class with a 67% market share. The account strikes from TBWA.
Irish Distiller international advertising and marketing director Brendan Buckley says: “It’s an thrilling time for the Jameson model as we search to take the world’s most liked and shared Irish whiskey to the following stage by breakthrough creativity and model storytelling. Creatively and strategically, Ogilvy impressed the staff over the course of a rigorous pitch course of, pairing a worldwide outlook with native cultural relevance in our key markets, and we’re very excited to start working collectively.
“I might additionally wish to sincerely thank TBWA globally, and most lately TBWA Dublin, for his or her valued inventive contribution to the Jameson model over a few years.”
Ogilvy Promoting international CEO Antonis Kocheilas says: “We’re triple delighted and twice as proud for having the chance to work for an iconic model like Jameson and assist make it the world’s most shared spirit. In the course of the pitch course of our staff fell in love with this superb model and was capable of display the influence borderless creativity will help it have in tradition. One of the best is but to come back.”
Ogilvy has been the most effective performer amongst WPP’s massive inventive networks lately. It gained Community of the 12 months on the latest Cannes Lions pageant.
