Omnicom’s OMG is successful the 2023 holding firm media battle baccording to new figures from COMvergence, reported in MediaPost (sign-in required.)
It’s degree with Publicis Media with $3.3bn in web new enterprise good points (together with retentions) within the first three quarters of 2023 however prime in retaining enterprise at 44% in opposition to an business common of simply 21%.
IPG Mediabrands and WPP’s GroupM added web good points approaching $2bn every with Havass Media Community posting simply $180m and Dentsu dropping $717m.
Amongst holding firm manufacturers OMG’s OMD led with its PHD and Hearts & Science items rating third and fourth.
Notably absent from this record is WPP’s big EssenceMediacom which, to this point no less than, doesn’t appear to have benefited from bringing the tech-based Essence and conventional quantity chief Mediacom collectively, with Essence on prime. Dentsu, too, gave the impression to be struggling within the wake of seemingly limitless reorganisations which have led to the departures of quite a few senior workers.
Purchasers, it appears, prefer to know the animal they’re coping with – a degree seemingly misplaced on some company CEOs. Which is mirrored, presumably, within the very low (21%) price of account retention.
