Will 5 per cent progress be the brand new regular for the advert holding firms in 2023 after a yr when Omnicom and Publicis reached about ten?
Omnicom has reported Q1 natural progress of 5.2%, suggesting that the large bounceback from the pandemic is over and the holding firms will revert to extra conventional ranges.
Experiential advertising and marketing grew 8.4%, precision advertising and marketing (7%), public relations (5.8%), promoting and media (5.1%), healthcare (4.8%), execution and assist (3.6 %) and commerce and model consulting (3.3%). Omnicom grew in each market besides Asia the place China proved a drag.
CEO John Wren struck a cautious word, saying purchasers are “attempting the place they will to keep away from long-term commitments and create as a lot flexibility of their spending as potential.”
Omnicom is forecasting 3-5% progress for the yr.
