Till now, South Korea’s beverage business has been restricted to fragmented cargo information and tough estimates, leaving manufacturers unable to completely perceive their market share, development alternatives, or competitor efficiency.
CGA by NIQ’s On Premise Measurement (OPM) transforms this
panorama, providing South Korea’s first complete measure of On Premise alcohol gross sales. Used to trace share
and developments by main beverage suppliers, OPM is probably the most sturdy view of gross sales efficiency out of bars and eating places ever produced available in the market.
Following its confirmed success in different markets globally—most notably the UK, US, and Australia—OPM gives actionable intelligence for South Korea’s dynamic market. For the primary time, producers, manufacturers, and classes can entry a completely built-in resolution that solutions essential questions: the place to take a position, which channels to prioritize, and develop sustainably.
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