Mondelēz’s world snack model, OREO, has dropped a limited-edition assortment of Tremendous Mario Oreos which are as tasty as they appear. Combining everybody’s favorite cookie with the enjoyable adventures of Tremendous Mario, the collaboration invitations consumers on an interactive mission.
The Tremendous Mario chocolate sandwich cookies function 16 completely different Nintendo Tremendous Mario character designs. Every package deal accommodates a random collection of characters and power-ups, like Mario, Luigi, Bowser, Bowser Jr., Tremendous Star, and extra.
Most notable is the lacking star of the bunch – Princess Peach. With Bowser attempting to take over the Mushroom Kingdom (and the toughest to search out), followers will help save Princess Peach and defeat Bowser by becoming a member of the enjoyable.
To take part, customers scan the QR code on the cookie’s packaging. The mission is to stack as many hero cookies as doable over a Bowser cookie, all on the rim of a glass of milk. Bowser is defeated when the cookies fall into the milk, so the objective is to stack them as excessive as doable.
Vishnu Nair, the Senior Model Supervisor of OREO, voiced his enthusiasm for the enduring partnership, citing the playful synergies between the 2 manufacturers as a “…no-brainer for us to workforce as much as join followers of all ages by way of this delightfully playful cookie collaboration.”
The Tremendous Mario franchise has made waves this yr with ‘The Tremendous Mario Bros.’ film and varied limited-edition merchandise and collaborations. From shirts to toys, menu objects, cleaning soap bars, and extra, the decades-old recreation is gaining new followers and reigniting the love of previous ones.
OREO isn’t any newbie to collaborations both – most not too long ago as a part of Martha Stewart’s metaverse debut. Thus far, OREO has labored with world names and types like Blackpink, CASETiFY, Ritz, Pokémon, and Girl Gaga to launch special-edition OREO cookies.
