Do you know that “Oreo” is the sixth hottest title folks give to black-and-white pets? You didn’t? Properly, that’s comprehensible; not even the model after which these animals obtained their names hasn’t been conscious of this reality up till only in the near past. Based on Rover.com, many pets proudly put on their names after the Mondelez-Worldwide-owned cookie model, OREO. Sadly, not lots of the Dubai-based Oreos are fortunate sufficient to reside with their households for the remainder of their lives.
Forward of the Worldwide Homeless Animals’ Day (August 20), OREO steps in to sweeten the destiny of those furry beings within the UAE (in addition to those which aren’t known as Oreo), hoping that it could actually assist these four-legged pals discover their ceaselessly dad and mom. Teaming up with artistic company Saatchi & Saatchi MEA and in partnership with two of the biggest pet rescues within the area — K9 Mates and Yanni Animal Welfare — the corporate launches the “Oreo & Mates” initiative.
“Once we realized so many pets are named Oreo, we knew we needed to discover a option to give again. Partnering with two of the largest rescues within the area has been an honor and we are able to’t wait to assist some animals discover the ceaselessly residence they deserve,” explains Ilona Morozova, Advertising and marketing Supervisor, Biscuits at Mondelez Worldwide, MENA.
The COVID-19 pandemic pressured folks to remain indoors. With their routines being disrupted, many turned to pets to hunt consolation. Sadly, after the world emerged from the pandemic and folks began to get again to their regular habits, the variety of deserted pets within the UAE elevated. Nevertheless, OREO’s playful spirit guides the model right into a artistic battle in opposition to this phenomenon, tackling this disaster utilizing its packaging.
“In a rustic so closely populated by expats, pet abandonment is an actual subject as folks usually go away Dubai immediately for brand new jobs and visa causes,” provides Sebastien Boutebel, Chief Artistic Officer, Saatchi & Saatchi. “The information is stuffed with tales of animal neglect. So, once we heard that loads of black-and-white pets named after the beloved OREO cookie have been developing for adoption, we have been impressed to launch ‘Oreo & Mates’.”
The model’s packaging is immediately recognizable, because of the enduring trademark blue that’s printed onto it. But, for this marketing campaign, OREO ditched the enduring blue shade, changing it with a monochromatic shade palette. It even modified the form of the packaging in order that it resembles three animal kennels — for canines, cats, and bunnies. The vary is out there as a restricted version and is presently bought on InstaShop. Moreover, a microsite has been created to assist additional the initiative, the place individuals are invited to find the pets out there for adoption and apply to show them into new family members.
“We have now so many beautiful adoptable canines and we’re all the time searching for new methods to achieve potential homeowners. It’s been superb partnering with OREO to assist animals discover a residence for all times,” says Solange Bornand, Supervisor, K9 Mates.
With the “Oreo & Mates” marketing campaign, the cookie firm exhibits that it stays devoted to its model positioning, “Keep Playful,” which has now turn into “Convey residence playful. Convey residence Oreo.” Gautam Wadher, Government Artistic Director, Saatchi & Saatchi Dubai, additional explains: “This initiative is playful and true to OREO’s spirit. However the intent is critical. Working immediately with two pet rescues, we’ve made the pets who’re up for adoption the celebs of all our communication.”
In its mission to assist as many pets as attainable discover a new residence and to additionally honor Worldwide Homeless Animals’ Day, OREO has vowed to vary all social content material from merchandise to pets. This manner, the model hopes that may draw folks’s consideration to how lovely these adoptable pets are.
