On a optimistic observe for Disney, the corporate additionally offered a majority of the advertisements throughout the upfront, which is a distinction from 2021 when extra advertisements have been offered within the scatter market nearer to the present date.
In line with Disney Promoting, the classes embody attire, auto, beverage, client packaged items, leisure, monetary companies, insurance coverage, luxurious spirits, media and leisure, pharmaceutical, retail, streaming, know-how and telecom and journey.
Proud sponsors for this yr’s program are Pfizer; Rolex and Verizon. That’s a slight change from the 2022 lineup, with Crypto.com dropping out as a prime sponsor.
Along with Nielsen measurement, Disney additionally allowed manufacturers to measure superior audiences within the Oscars via an integration via VideoAmp for the primary time, giving advertisers superior viewers analytics to higher perceive precision, attain and frequency.
Throughout an Oscars Artistic Staff press convention forward of the ceremony, Glenn Weiss, government producer and showrunner for the Oscars, mirrored on the present’s scores.
“There’s at all times considerations, however on the finish of the day, what we’ve got to do is preserve going ahead and make this as nice and entertaining and respectful and reverent present as we probably can,” he mentioned.
