This will likely be my final put up of 2022, and I wish to thank everybody who has spent a few of his or her invaluable time studying this weblog. My purpose right here has at all times been to offer content material that readers will discover informative, thought-provoking and helpful, and I have been immensely gratified by the eye and engagement this weblog has acquired.
I am planning to make a number of adjustments to this weblog in 2023. The plans are largely remaining, and I will be detailing them in my first put up of subsequent 12 months on January eighth. Usually, although, I plan to focus extra of the weblog content material on the strategic themes which are shaping the apply of B2B advertising and marketing. Extra to return on this subsequent month.
For the previous a number of years, I’ve used my final put up of the 12 months to share which posts have been most generally learn. For this checklist, I am solely contemplating posts that had been revealed in 2022. I’ve ranked the posts primarily based on cumulative whole reads, so these revealed earlier within the 12 months have a bonus.
So, in case you missed any of them, listed here are our 5 hottest posts of 2022:
- [Deep Dive] On-line Marketplaces Reshape B2B Commerce and Immediate New Advertising Ways
- Why Model Loyalty Is a Uncommon Commodity
- [Book Review] A Strategic Information to Utilizing Synthetic Intelligence in Advertising
- Novelty Is Important for Compelling Thought Management
- [Deep Dive] Is Function Advertising Proper for Your Firm?
Completely satisfied holidays to everybody, and finest needs for an awesome 2023!
Picture courtesy of Republic of Korea by way of Flickr (CC).
