The World Out of Dwelling Group has expanded its World Market Index to incorporate 81 territories, accounting for 95% of the world’s GDP. World Market Index sources information from WOO’s 200 members and others to present essentially the most correct view of OOH income and market share.
Within the simply accomplished 2023 survey OOH worldwide income has exceeded $40bn for the primary time with a market share towards different media of 5.1%, up from 4.7% in 2022. Peak market share was pre-pandemic 2019’s 5.8% on income of $36bn.
By area US market share was lowest at 3.05 (though it stays the second largest by income behind China), Europe 5.9%, Asia 7.2%, Australia/New Zealand 5.0%, Africa 12.5% and LATAM 5.5%. Digital continues to extend its share of the worldwide market with $15bn, 37% of the overall.
Full particulars of World Market Index, together with regional breakdowns, are actually obtainable to WOO members who embrace media homeowners, nationwide associations, tech firms and media businesses.
WOO President Tom Goddard says: “Via World Index Out of Dwelling for the primary time has really dependable and up-to-date information on worldwide and regional income and world market share. This could solely be an extra enhance to the medium which has been hampered previously by conflicting information sources.
“From the figures we are able to see that income is rising at a wholesome price, in conventional basic OOH in addition to digital, and we anticipate additional development of above 5 per cent as we transfer from 2023 to 2024. Growing our world share considerably, even amid the digital tidal wave, needs to be the business’s goal. World Index gives a useful street map for the business’s future.”
