Composite supplies firm Owens Corning is using augmented actuality to succeed in attendees of the 2023 AIA Convention on Structure in San Francisco.
Created by inventive company Lafayette American, the corporate’s “Pink Metropolis Takeover: The place Efficiency Meets Function” marketing campaign will see pink Owens Corning billboards displayed at San Francisco Worldwide Airport, the Moscone Middle and space resorts. Persons are inspired to scan the QR code on these billboards to entry an augmented actuality expertise on their sensible machine.
The AR expertise will permit individuals to view a small cityscape in augmented actuality and faucet on completely different components of buildings (like a constructing’s basis) to find out about Owens Corning’s business insulation merchandise.
“Business management doesn’t simply imply bringing modern merchandise to market,” mentioned Phil Bator, acd at Lafayette American. “It’s about utilizing each software obtainable to indicate that Owens Corning is concentrated on the long run.”
