Paddy Energy likes to take a passing swipe on the absurdities of the sports activities it bets on and soccer’s seemingly irresistible slide into the maws of oil wealthy states – Now Newcastle has been purchased by, in impact, the Saudi state and, hey presto, it’s within the Champion’s League – has attracted its consideration in a brand new season marketing campaign from BBH.
And, surprisingly sufficient, these followers who could have taken a dim view of such developments at different golf equipment are glad to occupy Turncoat Lane (a pleasant contact) when it’s them.
Properly performed by BBH.
Bother is, it’s not humorous.
MAA inventive scale: 5.5
