To advertise the discharge of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital company Fairly Large Monster to launch an augmented actuality Snapchat Lens that turns individuals right into a member of the Teenage Mutant Ninja Turtles.
The TMNT Mutant Mayhem Lens makes use of Snap AR’s 3D Physique Monitoring expertise to cowl the person’s complete physique with an overlay of one of many 4 Ninja Turtles in augmented actuality. When individuals transfer round within the real-world, the on-screen turtle overlay will match their actions in real-time. The Lens is suitable with each the front- and rear-facing cameras on a person’s machine.
“Each TMNT fan has a personality they join with, and it’s been so enjoyable to see individuals remodel themselves into their favourite Teenage Mutant Ninja Turtle with Snap’s AR expertise,” stated Tamar Teifeld, svp of worldwide digital advertising and marketing at Paramount Photos.
The Snapchat Lens permits individuals to change between all 4 turtles (Michelangelo, Leonardo, Raphael and Donatello) by tapping photos of every character close to the underside of their machine’s display screen. When a personality overlay is activated, a brief voice clip can also be performed.
“This Lens demonstrates each the immersive qualities of our AR expertise and boundless creativity of our Snapchat Lens creators,” stated Laurel Duquette, Snap senior supervisor of advertiser options (leisure).
Along with releasing this AR Lens, Paramount and Snapchat partnered to create Teenage Mutant Ninja Turtles Cameo Stickers, which permit Snapchat customers so as to add their very own selfies onto GIF stickers impressed by the movie and ship them to their associates.
