Methods for staying forward — or catching up.
You have lengthy been advised that the one path to success in your startup is to distinguish. That you need to uniquely clear up use instances which no one else has solved earlier than.
In different phrases — you need to someway construct an impenetrable moat round your product, whenever you haven’t even constructed (or a minimum of accomplished) the product within the first place.
It’s a must to do that whereas someway additionally delivering a best-in-class person expertise, constructing an infinitely-scalable cloud backend, and someway squeezing in safety, authentication, cost processing, onboarding, monitoring, real-time collaboration, automated assist desk help, an always-up-to-date demo setting, product analytics… okay I’ll cease.
And that’s not even the worst half! It’s a must to transfer all these mountains rapidly. Within the time it took you to get this far within the article, someone else already did all of it — and extra. They already stole your to-be-differentiator, and differentiated in their very own manner whereas they have been at it.
Now you’re again to sq. one. Worse truly, you’re now behind — you’re at sq. zero, and sq. one appears to be 100 squares away.
