Yvon Chouinard, founding father of the world’s favorite accountable clothes model, Patagonia, shall be awarded the 2023 LionHeart prize on the Cannes Pageant in June.
Patagonia celebrates its 50th birthday this yr, and whereas objective may be considered as a pattern at Cannes Lions, for Chouinard, it’s a lifestyle. Final yr he fell off the Forbes wealthy listing after he positioned the whole $3bn firm in a belief, with all earnings going to battle local weather change.
Chouinard stated: “Each a part of the Patagonia enterprise, together with the worth we create, is linked to our objective. Receiving the popularity of the LionHeart award sends the message that creativity is usually a highly effective pressure within the work to avoid wasting our residence planet. The inventive business is uniquely positioned to prepared the ground in formidable enterprise practices and to encourage individuals in every single place to behave now.”
Philip Thomas, CEO, Ascential Futures and chairman of Cannes Lions, stated: “Yvon Chouinard embodies the aim of the LionHeart award and we’re humbled to have the ability to supply the platform of Cannes Lions to enchantment to the world’s communicators to assist his trigger. His work is an inspiration to us all and we sit up for honouring him in June.”
Earlier recipients of the LionHeart award embrace a mixture of the personalities from Malala Yousafzai and Bono to Al Gore and Richard Curtis.
