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Patek Philippe, the ultra-luxury watch model, hasn’t launched a brand new watch mannequin since 1999. However that every one may very well be set to vary, in keeping with Bloomberg.
On the Watches and Wonders truthful in Geneva, Switzerland, final week, the President of Patek Philippe & Co., Thierry Stern, stated a brand new watch is within the works. It’s set to be unveiled later this 12 months.
“The design is finished, and the prototype is prepared and, actually, I prefer it,” he stated.
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Patek Philippe is a Swiss watchmaker based in 1839. The family-owned firm’s luxurious watches can value upwards of $40,000 — to start out. Patek Philippe can be recognized to be “one of many final and most coveted impartial Swiss watchmaking manufacturers” on this planet, per Bloomberg.
Regardless of not releasing a brand new mannequin line in virtually 25 years (and worldwide financial uncertainty), demand for Patek Philippe timepieces has been surging, in accordance to the Night Normal.
Patek Philippe makes 70,000 watches a 12 months. And Stern stated the corporate cannot produce extra whereas sustaining high quality — maybe why there hasn’t been a brand new launch in virtually 1 / 4 century.
“As I could not improve the manufacturing, my solely different alternative was to cut back the purpose of gross sales so that everyone may get a bit bit extra watches,” he stated to Bloomberg.
“I am a watchmaker, I am promoting new watches,” he added. “That is what I am good at.”
