Keen epicureans can join for pre-sale entry, with the primary 25 followers who safe a precedence entry reserving scoring “limited-edition Pepsi swag” to sweeten the expertise.
Followers outdoors of New York craving an opportunity to get in on the motion can enter a sweepstakes to win a visit for 2 to the expertise. 5 eligible winners can be chosen by the model.
Kaplan specified to Adweek that whereas the marketing campaign is international and celebrations can be held worldwide, a lot of the activations can be primarily based within the U.S.
Yet another approach followers can have fun the model’s one hundred and twenty fifth birthday is by toasting founder Caleb Bradham with a Pepsi product bought between Aug. 28 and Sept. 4. Take a photograph of the receipt (or preserve the digital model) and textual content “PEPSI125” together with the picture to 81234 to obtain a free Pepsi (within the type of a $2.50 credit score to your Venmo or Paypal).
