“Folks cherished that one,” Townsend remembered. “[It was] virtually like we had been giving a present to the pet.” That sort of feel-good, playful, virtually cheerleading tone was what received the eye of pet house owners and led to conversions, she defined. Model messages calling pets “superheroes” for reducing their local weather impression additionally resonated, whereas others had been swayed by the model’s plastic-free, recyclable packaging.
However highlighting well being advantages was central, as was utilizing details to again up all health- and sustainability-related claims.
“Information as backup, however not details as lead,” Townsend mentioned. “By no means details as lead.”
