Companies don’t at all times welcome workers’ urge to innovate—or not less than Pilsner Urqell doesn’t relating to “enhancing” its recipe.
The Czech beer model has launched a marketing campaign to advertise its new artistic platform “Keepers of the Craft,” created by VCCP Prague. Its purpose is to focus on Pilsner Urquell and its brewmasters’ dedication to the craft.
Owned by Asahi, Pilsner Urquell claims to be the world’s first pilsner from Plzen, Czech Republic, which continues to be made in the identical approach, similar place and with the identical native elements since its creation in 1842.
Titled “Style Value Defending. No Matter What,” the 65-second movie sees one worker seizing his Jerry Maguire second, printing out his memo and strolling courageously by means of the brewery to an workplace and asking a pair of executives the place he can put his suggestion for enhancing the beer’s recipe.
The response is something however imprecise, as the unique pilsner lager underlines its dedication to remaining true to its unique style.
It was directed by duo Wolfberg with manufacturing from Boogie Movies. A 30-second edit will even be produced.
CREDITS
Shopper: Asahi
Model: Pilsner Urquell
Venture: Keepers of the Craft
Director: Wolfberg
Director of images: Jan Velicky
Manufacturing designer: Henrich Boraros
Casting director: Margareta Abena, Solid Me
Editor: Filip Malasek
Music: Ivan Zacharias
Manufacturing: Boogie Movies
Govt producer: Jan Hrubec, Michal Cejnar
Producers: Eva Dvorakova Perez, Lukas Karvanek
PM: Betka Noll VCCP
Dejan Stajnberger
Marek Farkas
Miguel Molina
Aneta Zahorikova
John Daczicky
