Consider it or not, e-mail nonetheless supplies essentially the most in depth attain of any company communications channel. The typical company e-mail open charge is 68%—however is the open charge the metric that issues? Like a webpage view, it’s only a measure of viewers attain, and due to this fact quantities to little greater than an arrogance metric if it’s not married with further efficiency knowledge. How can organizations measure, handle and enhance their company communications to extend readership and engagement?
In “Inside E-mail Communications Benchmarks 2023 Version,” PoliteMail solutions questions regarding company communications e-mail success together with:
- What is an efficient company inner e-mail open charge?
- How a lot — or little — will workers really learn?
- Does your organization ship too many company communications emails?
- How can comms professionals extra successfully grade inner e-mail efficiency?
- Does measuring outcomes result in enhancements?
- … and way more.
Obtain this free e-book at this time to study concerning the knowledge tales, benchmark metrics, normalized volumes and grading engagement that proceed to make e-mail a robust communications software for organizations.
