Porsche has revealed the industrial for the brand new all-electric Porsche Macan. It was written and co-directed by international pop powerhouse Dua Lipa alongside GRAMMY-winning director Clément Durou of the duo We Are From L.A. The 2-minute movie was produced in Mexico Metropolis through the spring of 2024 and is now accessible for viewing.
Written And Co-Directed by The International Pop Powerhouse
International pop sensation Dua Lipa shared her enthusiasm for the challenge, stating, “Engaged on the electrical Macan movie was extremely pleasant.” She continued, “Nothing was too far-fetched or off the desk, in order that they actually let me run wild with it. From dreaming up these ideas that had been fairly actually out of this world to seeing them evolve and be delivered to life was such a thrill.”
The result’s an thrilling, absurd, loopy journey into Dua’s creativeness, capturing her inventive essence. The movie options poignant and infrequently humorous vignettes and is a robust expression of countless potentialities. There are zombies, a runaway bride, a (actual) scorpion, automotive chases, a visit to the moon, and, after all, a racetrack. As a lot as an perception into the all-electric Macan, it’s additionally a possibility to dive into Dua’s world.
Ralf Heuel, Chief Artistic Officer of Porsche’s lead company Grabarz & Associate, shared, “We actually wished a Dua story that was 100% genuine, that actually mirrored her fantasy and creativeness, and that wouldn’t be a typical automotive industrial. So, we thought, let’s let her write that factor herself. It can not get extra ‘Dua’ than that. Porsche was instantly enthusiastic in regards to the concept, as was Dua, and that’s how the entire course of bought rolling.”
Robert Ader, Chief Advertising and marketing Officer at Porsche, added, “Along with her ardour for creativity and vibrant character, Dua Lipa was the proper companion for Porsche to work with. As an artist, she’s not only a singer and songwriter; she is an actual multi-talent who likes to strive issues out. As a model, we actually wished to faucet into that inventive potential.”
Dynamic Duo: Dua Lipa and Porsche Macan Spotlight Excellence
Since becoming a member of the model in November 2023, the chart-topping British phenom has already left her mark on Porsche, from her introduction to Porsche automobiles on the Porsche Expertise Centre in Los Angeles to her first official look at an inner Porsche occasion in Singapore, and now with the brand new all-electric Porsche Macan movie.
Dua Lipa has undoubtedly cemented herself as a significant drive within the pop music panorama, with vital accolades like three GRAMMY Awards and 7 BRIT Awards underscoring her influence and expertise. Her collaboration with Porsche provides one other layer to her inventive repertoire. Porsche, recognized for its high-performance autos and luxurious model standing, aligns nicely with Dua Lipa’s refined and trendy picture. Such a partnership not solely emphasises her affect past music but additionally highlights her versatility and attraction throughout totally different industries. This collaboration seemingly entails a mix of music, trend, and know-how, showcasing her multifaceted abilities and broadening her attain to new audiences.
All-Electrical Porsche Macan
The Porsche Macan has undergone an exciting transformation. As soon as powered by conventional combustion engines, it now boasts a totally electrical powertrain. This smooth SUV seamlessly blends Porsche’s famend efficiency with cutting-edge electrical know-how. With its spectacular acceleration, prolonged vary, and opulent inside, the all-electric Macan redefines the driving expertise, providing each exhilaration and sustainability.
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