VCCP’s message is easy: “We love potatoes, so you’re keen on Walkers.” Farmers develop them with care, then we devour them with relish in all kinds of various methods.
The patron’s relationship with Walkers is romanticised – however in some very unromantic conditions like a potato sorting barn or a bus cease.
Rachael Smith, senior advertising and marketing lead at Walkers mentioned: “With style the primary driver for snacking purchases, high quality potatoes grown with love and care are essential to delivering the nice style of Walkers crisps. With our newest marketing campaign we needed to showcase the partnership we’ve with our Walkers farmers to supply our sustainably grown, 100% British potatoes to make Britain’s most liked crisps.”
The actual purpose we love Walkers is extra prone to be the deliciously excessive salt content material than the potatoes, however the marketing campaign does a good job of reinforcing the model’s place as “Britain’s favorite crisp” and the soundtrack – The Energy of Love by Frankie Goes to Hollywood – is a winner.
