Retailers are navigating a quickly evolving panorama, the place buyer preferences shift, pricing methods are essential, and provider partnerships could make or break enterprise success. FreshDirect knew that unlocking real-time, actionable insights was the important thing to staying forward.
FreshDirect leverages NIQ Activate to boost collaboration with suppliers by offering shared entry to real-time information insights. With always-on visibility into buyer conduct, promotion efficiency, and class tendencies, their provider companions could make knowledgeable selections and optimize joint enterprise planning.
This data-driven method strengthens decision-making throughout assortment, promotions, and advertising and marketing methods, fostering larger alignment and confidence in driving mutual development.
The outcome? Extra knowledgeable selections, higher enterprise outcomes, and a data-driven method to development.
