Yearly, tens of millions of viewers tune in to look at Hallmark’s festive, feel-good films. Hallmark actors and sister workforce Ashley Williams and Kimberly Williams-Paisley produced and co-starred in “Sister Swap: A Hometown Vacation” and “Sister Swap: Christmas within the Metropolis,” a particular two-part occasion.
Crown Media Household Networks’ social media workforce harnessed the facility of social media to place followers entrance and heart. The workforce hosted Zoom Watch Celebration occasions for every film, cleverly utilizing one occasion to advertise the opposite. Followers had been inspired to enter a sweepstakes for a coveted alternative to win a Watch Celebration during which they might invite three buddies to affix them (nearly) for the premiere. The contests had been out there on Fb, Instagram and Twitter.
Hallmark was positive to ship a signature ending. Through the first premiere, Ashley, Kimberly, and fellow actor Anna Holbrook shocked the winners with a particular drop-in go to. The Williams sisters chatted about why they created the vacation films, requested in regards to the followers’ favourite components and performed video games with their star-struck followers.
Every premiere occasion included trivia video games and a lounge scavenger hunt. To get into the spirit, followers donned their favourite Hallmark Channel gear. Festive, customized Zoom backgrounds had been tailor-made to every film.
After the primary premiere, the second of shock was shared throughout social media. Past producing buzz, it sparked extra sweepstakes entries. For the subsequent premiere, the sister duo introduced in Hallmark Channel stars Nikki DeLoach, Autumn Reeser and Brooke D’Orsay for the shock drop-in. Participating occasions reminiscent of these assist Hallmark ship on the promise of this 100-year-old model.
In a span of three weeks, the workforce nabbed 1 million impressions, garnered 32,000 engagements, and prompted 1,700 sweepstakes entries. For its efforts, it was named a winner within the Social Media Marketing campaign class of PR Day by day’s Social Media & Digital Awards.
COMMENT
