PrestaShop vs WooCommerce | Comparability

Selecting an ecommerce platform doesn’t imply having to be married for all times to that platform. You’ll be able to all the time migrate your contents to a different platform, though typically a brand new integration is a sluggish, tedious course of, particularly in case you have an enormous product catalog. That’s why it’s finest to decide on properly from the start, basing your alternative in your present enterprise state of affairs.

PrestaShop and WooCommerce are two of the platforms that you simply’ve most likely heard talked about most. They’re very straightforward to make use of and scalable. These two platforms have been designed for retailers which might be simply starting to promote just a few merchandise, in addition to for companies whose product catalog grows 12 months after 12 months.

Let’s get one factor straight from the start: one isn’t higher than the opposite in absolute phrases. Every candidate has its execs and cons. Let’s check out all the things to be able to see for your self.

WooCommerce is, in reality, a plugin for WordPress. Which means the set up course of is nearly instantaneous, and it is rather straightforward to develop if you have already got an internet site or account arrange with WordPress.

You don’t want any technical information nor do it’s important to create a template to your web site from scratch; as an alternative, you may select from the numerous preconfigured skilled designs (there are some which might be extra easy and others which might be extra full, relying on whether or not they’re free or paid).

→ Start at the start: plugins to create a listing with WordPress

WooCommerce additionally contains web optimization evaluation capabilities, which makes it straightforward so that you can place and enhance your website’s textual content with common evaluations. And, to prime all of it off, because it integrates with WordPress, you may tie your on-line store into your weblog and strengthen your advertising technique.

Whereas it’s a youthful CMS (it got here to be in 2011), WooCommerce has grown to be amongst probably the most downloaded CMS options on the earth. That may solely convey good issues: a bigger assist group and higher improvement of complementary plugins (though these are usually paid).

→ Uncover the Gross sales Layer connector for WooCommerce and all the time maintain your store updated

PrestaShop, alternatively, is an open supply CMS, making it extraordinarily versatile and really straightforward to put in. The one draw back is that you’ll want extra information or a specialised crew to get probably the most out of it.

Its administration panel (the place you may handle your store) is extra advanced than WooCommerce’s panel, nevertheless it contains many helpful ecommerce options — from inventory administration and invoicing to making use of reductions to merchandise, time durations, and/or areas.

PrestaShop additionally affords all kinds of themes to your web site: free modules, web optimization evaluation options by web page, and the potential of serving up totally different variations of your website in numerous languages (that’s solely a paid choice in WooCommerce).

→ We have now it too: the Gross sales Layer connector to load your merchandise in PrestaShop

WooCommerce permits for funds by PayPal and Stripe, in addition to financial institution switch and COD. However, to make use of PayPal in PrestaShop, you’ll have so as to add an extra module.

Take a very good take a look at the cost gateways allowed totally free by every platform earlier than deciding on one in order to keep away from unexpected prices down the highway.

→ In depth: all the professionals and cons of WooCommerce for sellers

Having mentioned that, watch out of selecting a template design just for its originality and look. Many don’t adapt to WooCommerce nicely or aren’t intuitive for the customer they usually’ll find yourself making extra individuals depart your store, which signifies that you’ll lose prospects.

It’s vital to decide on an internet site design that follows the standard pointers for an internet store, by which the person can simply discover what she or he is on the lookout for.

For different issues associated with the web store’s administration and orders, you’ll want extra modules in WooCommerce; for instance, to customise shipments and costs relying on totally different standards (weight, dimension, province being shipped to, and so forth.). In distinction, PrestaShop already contains loads of these options by default.

→ When you’re leaning in direction of PrestaShop: important modules to your on-line store

Sure, you may select from many different well-known ecommerce platforms comparable to Shopify, Joomla, Drupal, and Magento. The selection is dependent upon the scale of your catalog, the kind and complexity of the options that you simply want, and your price range.

For instance, Magento has one of many largest communities and the longest monitor document with medium- and large-sized firms; nonetheless, its prices are excessive and it requires extra specialised technical upkeep. Shopify has develop into the popular platform to create on-line outlets on account of the COVID-19 disaster due to its ease of use and nice number of plugins.

Any alternative is an effective one in case you have software program that centralizes your product data administration. Enhancing mentioned data, updating it, and sending it to your ecommerce platform might be quick and simple with a PIM answer like Gross sales Layer, which you may strive totally free for 30 days.

It doesn’t matter what alternative you make, we adapt to you: we’ve got connectors for all the primary ecommerce platforms, together with WooCommerce, WordPress, and PrestaShop.