TikTok, the favored social media app for video-sharing, has lengthy been dominated by magnificence and make-up content material. Nevertheless, lately, the hair area of interest has been gaining momentum with the emergence of #HairTok. This hashtag has taken the wonder area on TikTok by storm, accumulating over 6 billion views and an countless stream of video content material. Huge manufacturers are capitalizing on this pattern and partnering with influential figures inside the #HairTok group. Specifically, newer manufacturers are turning to TikTok as a platform to ascertain themselves. Much like magnificence influencers, #HairTok influencers are coming from numerous backgrounds. Some are seasoned hairstylists that need to develop their platforms, whereas others are fans of hair care wanting to share suggestions or tips with a wider viewers.
Religion ChappelleÂ
Tutorials for curly hair are a preferred side with #HairTok, and Religion Chappelle (@faithchappelle) is an rising influencer on this area. She has been steadily rising her Hairtok follower base by sharing movies that reveal how she manages to keep up her curls. She showcases her most popular hair merchandise and explores numerous styling methods. Whereas she primarily focuses on her curls, one in all her hottest movies, with over 2 million views, options her utilizing the bestselling scorching air brush from Revlon. Chappelle collaborates with a lot of hair care manufacturers. These embody Shea Moisture, Sample Magnificence, Tgin, Coco & Eve, K18, Olaplex, and Matrix.
Clayton HawkinsÂ
Clayton Hawkins (@itsclaytonhawkins) has established himself because the go-to hairstylist for celebrities. He’s labored with famend personalities reminiscent of Elizabeth Olsen, Dove Cameron, and Olivia Rodrigo. Nevertheless, he has additionally made a reputation for himself on the platform, attracting an growing following of over 60,000. Hawkins’ TikTok movies mix in style hair tutorials paired with comedic components, usually showcasing his vibrant assortment of wigs. Just lately, he has been creating Y2K and ’90s-inspired TikTok hair movies. He’s additionally been that includes instruments and types harking back to these eras.
CaLynna Sorrells
CaLynna Sorrells (@curlycalynna) is one other up-and-coming influencer within the #HairTok group, with a concentrate on curly pure hair. Though she has a smaller variety of followers of over 20,000 on the platform, quite a lot of the movies have garnered tons of and tens of millions of views on account of her thorough step-by-step tutorials. Sorrells’ content material provides an academic factor to the common kinds of hair tutorials. She explores particular matters reminiscent of smoothing versus brushing when trying to type curls or the excellence between moisturization and hydration.
Nerija
The hair blogger Nerija (@nerija) has amassed a TikTok following of roughly 140,000 making tutorials centered round particular points with hair care. She addresses matters reminiscent of the usage of silicones on hair, suggestions for avoiding hair breakage, and lowering hair brushing. Nerija’s content material blends conventional hair kind tutorials with the favored magnificence ASMR pattern. And he or she’s usually showcasing her lengthy, silky hair.
Afsennah
The licensed trichologist Afsennah (@afsennah) has gained over 750,000 followers on TikTok. That’s on account of movies that exhibit her wholesome, lustrous hair and supply a wealth of tutorials. Specializing in rising hair, she shares recipes for pure cures. She additionally has suggestions for stopping breakage together with tutorials on correct hair-washing methods. Moreover, Afsennah provides dietary recommendation aimed toward selling hair development.
Elissa Kincade
Elissa Kincade (@elissakincade) has been growing her following inside the #HairTok area of interest. Her tutorials cowl numerous matters. These embody how individuals can use hair rollers, hair oil software methods, and strategies for safeguarding hair in a single day. In the meantime, her constant hair-related movies, particularly these specializing in claw clip hairstyles, have resonated together with her virtually 150,000 TikTok followers. The movies she’s created on hair loss have garnered vital consideration. Kincade paperwork her private journey together with her hair loss and shares the steps she has taken to advertise regrowth. Manufacturers reminiscent of Beachwaver Co., Design Me Hair, and Nutrafol have taken discover of her affect and collaborated together with her.
