Originally of November, as a part of our persevering with #GROWTH convention collection, we hosted #GROWTH Summit London. The summit, held on 2nd November, introduced collectively 70+ advertising and marketing professionals, product leaders and extra, all on the lookout for insights and methods on successfully participating with prospects, constructing a customer-centric journey and getting retention proper in at this time’s inflation-ridden market.
The colorful Sea Containers turned vibrant with increasingly more high-energy attendees and audio system strolling into the room, classes have been crammed with impactful insights from our ten audio system, and networking was in full pressure.
With the 5 classes from development trade leaders, attendees heard about how they’ll interact with their prospects to ship pleasant experiences that make an impression.
For those who weren’t in a position to attend it, don’t fret! This wrap-up will make it easier to faucet into the dear insights attendees have been in a position to acquire from the in-person classes. To delve deeper into the classes, you’ll be able to take a look at the on-demand recordings obtainable quickly or the following on this collection of blogs overlaying every session intimately!
If this session have been a film, the star forged alone could be sufficient to compel you to observe it!
Greg Turtle (Head of Development of what3words), Aykut Subekci (New Channels Lead of Product Insanity), and Hannah Scott (Group Product Advertising Supervisor of Infobip) kicked the occasion off by speaking about what buyer engagement means in at this time’s extremely aggressive market, new rising channels and multichannel engagement methods.
With attendee suggestions like “It was an important occasion – very properly organised – a number of meals for thought – I’m already beginning to use a number of the inspiration gained from the audio system”, there is no such thing as a query on how valuably impactful this session was to the attendees.
Key Takeaways From the Session
We agree with Aykut Subekci from Product Insanity when he stated, “Buyer engagement is altering for each platform you see. Be it Fb or TikTok; manufacturers want completely different methods to have interaction with the identical buyer on completely different channels. It is vitally essential for us as a result of we wish one thing significant. This session noticed our panellists focus on what buyer engagement means to them within the altering aggressive market and what function multichannel engagement performs for his or her manufacturers
- Buyer-centric engagement: Buyer engagement is altering. Till now, it was very marketing campaign and sales-focused. Nonetheless, entrepreneurs now have to consider the entire buyer journey and each touchpoint they’ve with the enterprise.
- The multichannel strategy: Multichannel engagement has grow to be crucial to create behavior loops that guarantee every of your million prospects makes use of your providing commonly. It’s all about reaching the client the place they’re current. Connecting on-line and offline channels is crucial to make sure you’re participating with them at each touchpoint.
- New engagement channels: Embrace channels like WhatsApp, SMS, Tiktok, and Snapchat to see what helps you finest work together along with your prospects.
- Actual-time, contextual messaging: The shopper responds higher to real-time conversational messaging. 75% of consumers want to interact with manufacturers current on digital channels. An Infobip report primarily based on an evaluation of 153 billion messages states that prospects utilizing WhatsApp to speak with manufacturers has elevated by 80%.
- 3 key learnings: The session ended with the panellists giving out finest practices and predictions for 2023 on development and engagement developments. Greg Turtle (what3words) emphasised the worth of localisation and hyper-localised supply of engagement. Hannah Scott reiterated the aggressive edge conversational engagement would supply manufacturers targeted on customer-centricity. Aykut Subekci (Product Insanity) stated adapting engagement to channels like Tiktok and Snapchat and continuously optimising is essential to succeeding in 2023.
When a speaker begins their session with a Schitt’s Creek analogy, you recognize the session goes to be good! Louisa Nicholls began by saying that almost all manufacturers don’t have a holistic “buyer” technique in place; they’ve a CRM technique however no “buyer” technique. She went on to stroll the attendees by means of 8 actionable steps to constructing buyer methods and the key to efficiently implementing these. “What’s the key?”, an attendee requested. She smiled and easily stated, “be useful to your prospects”.
Key Takeaways from the Session
- Step 1: Actually know your prospects: Speak to your prospects. Ask prospects, “What do you wish to see from our model?”, “What values would you like us to exhibit?”, “What touchpoints would you like us to be on?”. She used Schitt’s Creek to elucidate how completely different prospects are. There are Johnny Roses, and there are Stevie Budds and quite a bit in between.
- Step 2: Don’t alienate your core prospects: In an effort to draw youthful prospects, don’t overlook your core, loyal buyer base.
- Step 3: Research the disrupters: Assume trade agnostic. Monzo is disrupting the Fintech sector, Deliveroo is disrupting the meals supply sector, and Netflix is disrupting the media and leisure sector. What these manufacturers have in frequent is that they’re all fascinated with how they are often useful to the client.
- Step 4: The journey mapping campaign: Be there when the client wants you, give them their house after they don’t.
She gave out 4 extra steps to delivering a flawless buyer expertise that we’ll discuss in our upcoming blogs!
A session that had each MoEngage prospects and thought leaders like Nick Bottai (Foodhub) Nicola Fox, (Former Head of CRM for Missguided and Holland & Barrett), David Kohn (Heals and Snow+Rock)and Chris Emerson (Revoola) absolutely had a variety of promise and the panelists delivered!!
Key Takeaways from the Session
- When requested what a very good buyer perception for them is, the panel had a unanimous sentiment, and David Kohn summed it up superbly. He stated, “Buyer perception is without doubt one of the most unfocussed areas in most organisations; entrepreneurs suppose they’re getting perception, however they’re not getting actionable insights. To be sure you’ve acquired actionable insights, make certain your perception passes the “So What?” check. All this implies is checking the implications of the perception you could have.
- What does it take for a model to be actually a customer-centric one? In reply to this, our panelist inspired manufacturers to ask two questions:
1. What are you doing to reinforce the lives of your prospects?
2. How straightforward are you making the method for the client to extract worth out of your providing?
- The session then turned to buyer buying developments throughout the vacation season as a result of elevated price of dwelling. Our subsequent weblog on this collection will cowl extra insights into what our panelists shared throughout this portion of the session.
Sweatcoin is a well being and health app rewarding their prospects for strolling by leveraging behavioural science to beat bodily inactivity. This session by Jared Harding, Head of Product for Sweatcoin, walked attendees by means of Sweatcoin’s exceptional development story and the way they achieved 120M registrations and 30T steps tracked and transformed.
Key Takeaways from the Session
- Go all-in on referrals: You’ll be able to’t get the flywheel spinning with out it + it delivers your finest prospects
- Use incentives creatively: Use artistic methods to incentivise referrals, e.g. prize attracts, competitions and randomisers.
- Personal as many channels as doable: Don’t grow to be reliant on the media you don’t personal.
- Leverage spikes: Excessive-intensity, focused development spikes can create larger natural multiplier results.
- Org issues!: Product + Development groups have to work as one.
- Experiment, experiment, experiment!
- “Market to the center slightly than advertising and marketing to the top” is a powerful message James Gold’s session stood by. He coated what customer-centricity meant to Skinnydip London and probably the most tough challenges the model confronted as they’ve grown exponentially. The very best technique for balancing buyer acquisition and retention.
“Market to the center slightly than advertising and marketing to the top” is a powerful message James Gold’s session stood by. He coated what customer-centricity meant to Skinnydip London and probably the most tough challenges the model confronted as they’ve grown exponentially. The very best technique for balancing buyer acquisition and retention.
Key Takeaways from the Session
- What has been probably the most important shift in shopper behaviour that you’ve got witnessed, and the way do you make sure that you stay present, related, and aggressive?
- What do you consider your organization’s best power is correct now?
- What are a number of the shifting experiences and life classes you’ll be able to share with people who’re presently part of manufacturers in a development section?
Wish to discover out what solutions James gave to those questions? Look out for the on-demand recording of this session within the subsequent weblog on this collection!
At MoEngage, we consider that creating communities, sharing insights, and studying from one another is the cornerstone to constructing a growth-focused enterprise. #GROWTH summits convey leaders from completely different industries collectively as a group to share trade developments. We’re proud to host and create a worldwide group of development entrepreneurs, product homeowners, and entrepreneurs.
Impressed by the overwhelming success of the #GROWTH Summit London, we’re coming to Berlin to host one other star-studded, insight-packed #GROWTH Summit. For those who’re excited by talking on the occasion or attending, please attain out to us.
